ENGAGING EMAILS
I designed and hand-coded the Autograph Fashion website in HTML, creating a polished online experience that looked as good as the clothes. Better yet, it helped turn browsers into buyers with stronger "Add to Cart" conversions.
AUTOGRAPH
FASHION
I helped lead a major rebrand for Autograph Fashion, repositioning the plus-size label as a polished, premium brand. By creating high-end creative assets, we increased perceived value, contributing to a $1.2 million increase in annual sales.
RADIANT REBRAND
I helped bring Autograph's radical rebrand to life by designing a fresh new website that gave the brand a premium new attitude. The makeover paid off, contributing to a $1.2 million increase in annual sales.
PERFECT PRINT
I created seasonal lookbooks that brought each Autograph collection to life. Think of me as the fashion wingman, making sure the fashion books received more looks.
VIBRANT VIDEO
I edited behind-the-scenes fashion shoot videos for social media, turning photoshoots into scroll-stopping content that boosted engagement.
