PALINDROME LINGERIE
For Palindrome Lingerie, I delivered a much-needed digital glow-up; designing fashion look books, assets for MYER, and a shiny new Shopify site. I turned Palindrome's Instagram into a fully functioning shop (before it was cool), supported by Mailchimp campaigns that drove serious sales. It went from under-WHERE? To under-YEAH!
EDMS + SHOP
I supercharged Palindrome’s sales with playful Mailchimp campaigns (including the legendary “sailing undies” GIF.) With the integration of Instagram Shop, I built features like "Shop the Look Book" into the new Shopify site; turning likes into lingerie.
PRINT CAMPAIGNS
I designed Palindrome’s look books; handling layout, photo retouching, and visual direction. I also created print ads for ELLE magazine and in-store posters for MYER, making sure the lingerie looked flawless online or in the wild.
