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IGA

SUPERMARKETS

At IGA Supermarkets, Tally designed and wrote bespoke brand websites for FMCG heavyweights including Heinz, M&M’s, Pantene, OMO, and Star Butter; proof she can sell baked beans, shampoo, and chocolate with equal pizazz.

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SEASONAL

CAMPAIGNS

Tally created seasonal IGA campaigns with personality; highlights included creating a custom logo for World Animal Day, building interactive web experiences for Halloween and Father’s Day, and writing spooky recipe content for Halloween.

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PANTENE CAMPAIGNS

For Pantene and Herbal Essences, Tally designed and wrote interactive campaign websites; pairing scroll-friendly layouts with punchy copy and rich media to make hair flips feel like a full digital experience.

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HEINZ

CAMPAIGNS

For the Heinz campaigns, Tally designed bespoke websites and wrote playful, appetite-friendly copy. She also created a fun digital “shelf design” for the soup campaign; turning pantry staples into scroll-stopping stars (no can opener required).

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© Nathalie Fox 2026

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