SBS TV
At SBS Australia, I worked on design assets for several TV campaigns and helped art-direct photoshoots. A highlight was the 2019 Women’s World Cup, where I contributed to the set design, art direction, animation, and retouching; everything except actually playing in the tournament.
WOMEN’S WORLD CUP
For the 2019 Women’s World Cup, I art-directed the key concept for the publicity photoshoot, designed the live studio set, retouched hero assets for media, and animated the online promos; bringing just the right amount of MVP energy.
FILTHY RICH AND HOMELESS
For Filthy Rich and Homeless, I art-directed the photoshoot to dramatically pit luxury against hard reality, crafting a Vanity Fair–style ensemble set in a gritty urban landscape. I also retouched the key art and designed the digital homepage takeover to create maximum contrast.
ON BECOMING
A GOD IN CENTRAL FLORIDA
On Becoming a God, I designed the key promotional assets using SBS’s signature hot pink to dial up the neon Florida energy. I also created Instagram story concepts spotlighting Kirsten Dunst’s gloriously unhinged costumes... because the “Canadian Tuxedo” deserved its own moment.
